On Thursday, NDP Leader Jagmeet Singh went viral after a TikTok video showed the federal politician lip-syncing to “Choices” by rapper E-40 to showcase his party’s policy initiatives. Well done @theJagmeetSingh.”Singh is hardly the first person to talk about Canadian politics on the video-sharing app. Over the course of the election campaign, the number of Canadian election videos on TikTok has skyrocketed with the app increasingly becoming a forum for young people to voice their opinions on federal politics — and the campaigns are starting to take notice. TikTok is a relatively new social media platform that allows people to post short videos — usually anywhere between five to 15 seconds long — with a soundtrack. In particular, Dvorkin mentioned that after Singh’s viral TikTok, the platform could become a way for campaigns to reach younger voters.

Source: thestar October 20, 2019 17:25 UTC