YouTube is preparing to go head-to-head with viral sensation TikTok by launching its own short-form video platform, a report claims. According to The Information, the feature will be called 'Shorts' and exist inside the current YouTube app. And, bonus: YouTube chief Susan Wojcicki and I talked about TikTok in a podcast episode that will air later this month. Last year, the app was merged with popular music video lip-syncing app Musical.ly, also with headquarters in China. Industry analyst firm eMarketer has revealed TikTok will likely reach ten million users in the UK by next year.

Source: Daily Mail April 02, 2020 10:03 UTC