However, as the service has matured, it has increasingly weakened this free-for-all model as it too has turned to algorithmic sorting. For Twitter’s new offering to compete with the myriad existing analytic dashboards already on the marketplace, it will have to offer something truly unique that gives its premium users a true edge over all over users. This will essentially split Twitter’s user base into an elite paid tier that the company helps to maximize the reach of their message and everyone else at the bottom of the food chain. This would mean that while ordinary (free) users’ timelines could get more and more clogged with advertisements, premium users’ timelines would offer a pristine ad-free refuge. It is particularly troubling that the company did not offer any reassurances that premium users’ tweets would not be handled differently from free users’ tweets moving forward.

Source: Forbes March 25, 2017 02:37 UTC