“Can we make money for Fifa?” asked Hicham El Amrani, the leader of Morocco’s bid for the 2026 World Cup. As the last World Cup in Brazil generated $4.8bn revenue and a $2.6bn profit for Fifa, Morocco’s pledge sounds promising. I don’t think there are any ideological objections to a North African World Cup and that’s what brands want. Hicham El Amrani, CEO of Morocco's bid for World Cup 2026. Le Grand Stade de Marrakech is one of the venues likely to host matches should Morocco win its bid for the World Cup 2026.

Source: The North Africa Journal May 14, 2018 03:00 UTC