On Wednesday night, however, the WNBA all-stars and Tokyo-bound Team USA did just that to the surprise of hoops followers. According to TSN, the average audience for WNBA games this season is up 60 per cent compared to 2020, with Canadians watching more than 3.4 million hours of WNBA coverage. The WNBA, now in its 25th season, announced a partnership in May with PointsBet that includes streaming games on the betting company’s app. The National Women’s Hockey League and Professional Women’s Hockey Players Association, meanwhile, have been exploring partnership opportunities with sportsbooks which have healthy marketing budgets to promote their products. “Whether it’s men’s or women’s sports, it’s exciting to see how Canada is making its way with sports betting, fantasy and gamification,” Hyslop said.

Source: thestar July 16, 2021 01:07 UTC