The region stands to lose up to $200 million as a result of a sidelined Rose Parade and Rose Bowl game, according to a 2018 study conducted by the Enigma Research Corporation, which estimated event-related spending. AdvertisementCurtis McKendrick, left, and his father, Robert McKendrick, make their own 2021 Rose Parade along Colorado Boulevard on Friday. For example, spending related to the Rose Parade and Rose Bowl Game supported more than 2,000 full-year jobs, the Enigma Research study estimated. “A fellow named Dick Ur told us that he had a dream, which consisted of classic cars cruising all along the rose parade route, with at least one rose in— or on every car. Although he does not have a classic car any longer, he has love and passion for classic cars.

Source: Los Angeles Times January 01, 2021 19:40 UTC