Most of the sponsors ultimately were brought in through Concept One Communications, which is another partner to the deal, so we feel that that’s secure. Dentsu felt that production deadlines were not met, and that the capacity had been reduced too much from what was originally planned — from 100,000 people to 75,000. But we were willing to go at 100,000, which we feel that the site can handle well. Dentsu felt that’s the number they wanted to go with. When you announced this festival, there was skepticism that you could compete with big events like Coachella and Bonnaroo.

Source: New York Times May 01, 2019 17:37 UTC