MADISON, Wis. — Wisconsin might be best known for its beer offerings, but the state’s wineries are drawing tourists from across the Upper Midwest. The state’s winery tasting rooms welcomed an estimated 1.78 million visits in 2015, bringing in nearly $50 million in wine tourism, according to a Michigan State University study. McCole, who’s also an associate professor of tourism and sustainability at Michigan State University, said the Badger State doesn’t have to produce the highest quality wines. The economic impact of wine tourism in Wisconsin is slightly less than states where people need to travel far distances and stay overnight, according to the study. The amount of wine I believe actually parallels that of beer drank in the state,” said Ryan Prellwitz, president of the Wisconsin Winery Association.

Source: National Post May 26, 2019 14:48 UTC