The arithmetic model uses operations of addition, subtraction, multiplication and division to carefully select strategic positioning with uniqueness and differentiation as fundamental platforms. He identified three key principles that underlie strategic positioning. You can also serve broad needs of few customers or serve the broad needs of many customers. Professor Porter’s third strategy of positioning is, “creating fit among company activities.”An organisation may also choose to adopt the differentiated superior products model. There must also be precision in determining strategic customers and focus groups, both qualitatively and quantitatively.

Source: Nigerian Tribune July 10, 2023 06:24 UTC