Last-minute shoppers traditionally have made Super Saturday one of the best days of the year for ... [+] malls. The crowds on that day rival those of Black Friday, and conversions—the number of shoppers buying, rather than browsing—are higher. This year, millions of mall shoppers decided to stay home on Black Friday. Sensormatic Solutions, back in October, predicted that Super Saturday would once again be the second biggest store traffic day of the holiday season, after Black Friday. “While Saturdays are still the biggest shopping day of the week, it has flattened considerably during the pandemic,” Field said.

Source: Forbes December 16, 2020 22:56 UTC