HBO Max will launch on Roku on Thursday, the companies said Wednesday. Adding HBO Max, and the content that comes with it, should help Roku keep its customers from departing for competing devices that carry the app. It suffered from a lack of fresh hits, a relatively high price point, muddled marketing and confusion among consumers over the difference between HBO Max and legacy brands such as HBO Now. HBO Max debuted without carriage on Amazon or Roku devices, which hobbled its initial growth. WarnerMedia sealed a deal in November to get HBO Max on Amazon’s Fire TV devices, but Roku remained a hurdle.

Source: Los Angeles Times December 16, 2020 22:51 UTC