Will Canada’s largest cinema chain be next in line to roll up its sleeves and produce its own content? “What’s happening with the movie theatres is that it’s becoming very much about ‘the event,’” Kennedy says. We play Hindi movies, Punjabi movies, and we know just by looking at the numbers exactly which theatres those movies are going to resonate in. While Cineplex might look to emulate the Netflix model, Kennedy is not entirely pleased with the streaming giant. Related“We sold out a whole whack of theatres on a Monday night, when there’s normally nobody in the theatres,” Kennedy recalls.

Source: National Post February 09, 2017 19:07 UTC