WildBrain CPLG has been appointed to represent the University of Southern California (USC) across Europe, the U.K., Middle East and North Africa, South Asia, Australia and New Zealand. WildBrain CPLG will assemble a cross‐category merchandise program for the Los Angeles, Calif.-based university with target categories including apparel, accessories, home, gifting, back to school and health and beauty. WildBrain CPLG will utilize the university’s marks, seal and heritage assets, as well as graphics from the university’s intercollegiate athletics teams, to create a consumer products range. The representation deal with USC builds on WildBrain CPLG Lifestyle’s current remit for U.S. university brands, including Yale University for EMEA, Russia, Australia and North America, and Harvard University for EMEA and Russia. Meet WildBrain CPLG at Brand Licensing Europe – Register now!

Source: The North Africa Journal November 11, 2021 22:03 UTC