The news: 2025 global consumer tech spending grew about 3% YoY to roughly $1.3 trillion, mostly driven by China, the Middle East, and Africa, while North America held steady per NIQ , which tracks consumer buying behavior. That rebound could fade in 2026 in some regions while Europe, the Middle East, and Africa carry growth. Europe, the Middle East, and Africa are fueled by trade-up demand for premium and connected living, per NIQ. Innovations in gaming such as handheld devices and accessories continue to drive consumer interest, but these make up a marginal part of overall spending. Implications for marketers: Consumer tech growth is increasingly becoming regional, category-specific, and tied to replacement cycles.

Source: The North Africa Journal January 08, 2026 21:25 UTC