WHAT WORKS BESTAdvertisementThe two different headlines cover the same story by Salim Lone, published in the Daily Nation on February 9, 2020. However, the print and online are different mediums with different reader demographics and experiences. Sometimes the Nation runs different headlines online and in print for different reasons but most likely because of space. For print, headlines are written to fit a specific space and space is limited. Online headlines have less space restrictions and may be longer to make them enticing enough for readers to want to click on them.

Source: Daily Nation February 20, 2020 20:59 UTC