Every morning, millions of Kenyans dress to support other economies while wondering why their own livelihoods remain fragile. During Uhuru Kenyatta's presidency, Kenyans were encouraged to wear national dress to work on Fridays. The idea was simple: Wear locally made clothing to work. For decades, simple national signals, such as wearing specific colours on certain days, have moved entire supply chains. We supply foreign supply chains with our bodies while our cotton regions decline and our tailors hustle without enough scale.

Source: Standard Digital January 03, 2026 21:13 UTC