And those numbers pushed the combined take of the Marvel Cinematic Universe franchise over the $20-billion mark worldwide. To which other studios could be heard musing: How do we get a franchise of our own? Yet the franchise building boom continues, to the point where the very definition needs to be questioned. It’s likely that this summer’s Fast & Furious Presents: Hobbs and Shaw will perform better than Hellboy, since it has a well-established franchise behind it. This is a lesson studios often choose to ignore — you can’t just will a franchise into existence.

Source: National Post May 02, 2019 17:03 UTC