Blockchain in business marketingBecause blockchain resets the control of data, relationships, and the creation of value, companies utilizing blockchain in marketing are able to make direct connections. Blockchain in social media compensationBecause blockchain is a public electronic ledger that stores data and is continually authenticated by a community of average computer users rather than a central authority, digital information is distributed rather than copied. Blockchain in social media and advertisingIn addition to compensation, companies like SocialSteeze are looking at promoting user accountability and data security in online social media businesses. Blockchain infrastructureDespite more visible applications of blockchain, companies around the world are working behind the scenes to integrate blockchain into their current business models as well as trying to streamline the transition. With such innovative solutions such as those above, there is no need to ask when blockchain will become mainstream, it already is.

Source: Forbes February 15, 2019 17:15 UTC