EVEN the most established brands and organizations have not been able to evade the impact of Covid-19. Curiously, being active on Viber Community is one of the first key decisions that brands and organizations have made during the pandemic. At the Stories from Viber Communities: Growing Your Brand During a Crisis virtual roundtable, Rakuten Viber brings together representatives from brands and organizations that have responded to the effects of Covid-19 by creating agile and active Communities on Viber. They are going to share their experience on what it’s like to spearhead a Viber Community and how the app helped the brand bounce back despite the challenges. Lana Macapagal, PR Manager for APAC at Rakuten Viber who moderated the discussion, has shared how the brands and organizations participating created highly engaged Viber Communities with their unique, creative, and careful efforts.

Source: Manila Times November 16, 2020 16:07 UTC