New Delhi: Star Sports’ Mauka Mauka ad, launched during the 2015 ICC World Cup to promote the India vs. Pakistan match, has made a comeback this year, albeit with a Father's Day twist. India will play Pakistan on 16 June, which happens to be International Father's Day. The new ad features the grown up son being wished by a Bangladeshi fan for the upcoming Indo-Pak game. “The Mauka reprise, the addition of a fan from Bangladesh, adding the Father's Day angle and signing off with a winking emoji are all graceless. "According to social media expert and independent communications consultant Karthik Srinivasan, the new Star Sports new ad lacks grace.

Source: Mint June 11, 2019 07:20 UTC