But there's a new generation of sport fans who are engaging with another dimension of sport that online gambling has brought about. For them, gambling makes sport more fun, at least more interactive. They are no longer simply satisfied with sport -- they want to add to the entertainment value of it by gambling on it. Of course, sports betting companies know they're on to a winner here, and so do most sports organisations. And that's exactly why, like it or not, sports have been willing participants in the integration of gambling and sport.

Source: Huffington Post October 30, 2017 00:56 UTC