Given press coverage about various LGBTQ+ marketing snafus (Target, Bud Light, the state of Florida) leading up to it, this year's Pride Month seems like the most controversial in recent memory. Asked whether they would buy products from brands related to LGBTQ+ Pride Month, only a minority of Americans said they would. In fact, the delta between all adults (41%), LGBTQ+ (44%), and non-LGBTQ+ adults (37%) indicating they support products marketed explicitly for Pride Month, isn't that great. Which seemed even more ironic and perplexing after a 1990s Bud Light campaign featuring men dressed in drag popped up in social media in recent weeks. Frankly, the only way out I can see for AB InBev is if it can convince Mulvaney to accept this year's Lion award.

Source: Fox News June 02, 2023 16:16 UTC