“With today’s consumers being more discerning and demanding, it places the burden on SME businesses to have a strong consumer proposition that will meet the needs and motivations of their consumers,” she stated. Speaking during the event, MD/CEO, Mr. Jide Ipaye noted that Small businesses must strive to create a unique identity for themselves for them to stand out from competition. “Besides, as small business owners, we should be ready to think out of the box, especially while sourcing for capital. Chief Executive Officer, Agile Communications, a co-convener of the event, Mr. RufaiLadipo, explained that the Conference was borne out of the need to catalyse small businesses in the country. We believe for potential to be fully harnessed in this sector, businesses here must be ready to differentiate themselves from the pack, through branding,” he added.

Source: Nigerian Tribune November 20, 2017 02:26 UTC