New York (CNN Business) Panera is upping its breakfast game to get a piece of a growing market. Earlier this month, Panera started serving breakfast wraps: an indulgent maple bacon egg and cheese, a healthier chicken, egg and avocado, and vegetarian egg white, spinach and feta. With better breakfast options, Panera can be "more relevant to more customers," Dan Wegiel, Panera's chief growth and strategy officer, told CNN Business. For Panera, the increased focus on breakfast is also a nod to the fact that at lunch, some of their stores may be maxed out. "In many cafes, we're also recognizing that we're hitting capacity, physical capacity, in our ability to drive that volume," Wegiel noted.

Source: CNN April 15, 2019 14:15 UTC