In February 2014, Flipkart became the first Internet firm in India to generate monthly annualized sales of over $1 billion. Snapdeal didn’t come close to its goal of overtaking Flipkart by March. So, what explains their new-found, or renewed, focus on customer service? Its co-founders Sachin Bansal and Binny Bansal were known to be obsessed with ensuring customer satisfaction. Flipkart reached the top of the e-commerce market by relentlessly pleasing customers with an unrivalled product range, deep discounts and fast product delivery.

Source: Mint June 27, 2016 19:41 UTC