Reports suggest that Facebook is in talks with Major League Baseball to live stream one game per week on its platform. Both Facebook and Twitter are looking at live sports as a key catalyst to drive user engagement, growth and eventually revenues. In broadcasting live sports, social media networks are combining viewing, gaming and real-time commentary on one platform. Live sports could enable Facebook to connect better with younger audiences and improve user engagement significantly, driving advertising revenues. According to our estimates, advertising on the core Facebook platform accounts for nearly 70% of the company’s valuation.

Source: Forbes February 23, 2017 18:36 UTC