A basic tenant of strategy is that market leaders must diverge to keep their lead while close challengers are generally better off converging to take share from the leaders. Start by reverse engineering the leader’s strategy so you know what you’re diverging from. Be ready, willing and able to adjust as the leader changes. In general, it’s not that hard to reverse engineer a market leader’s strategies. Distant challengers, those competing with relative giants, have to find a corner of the market that the giants don’t care about.

Source: Forbes October 04, 2017 13:49 UTC