The discount period has become “prime time” for scammers, said Richard Horne, chief executive of the U.K.’s National Cyber Security Centre, who called the sale period Black Fraud Day. For example, AI can generate well-crafted mass marketing emails along with images that replicate those of legitimate sellers, down to the fonts and design. Generative AI can also now write code for a website, generate images, or duplicate a website’s code at a large scale. According to the McAfee survey, about 59% of respondents say they feel confident they can identify deepfakes or AI-generated content. Scams are getting increasingly harder to spot, Steinhauer said.

Source: Forbes November 22, 2024 05:32 UTC