Every customer touchpoint (products, the website, ads, app store, and retail store) yields a consistent Apple experience. Over the last 10 years, Apple has aggressively expanded the areas where the Apple experience is part of daily life. If it doesn’t, the negative customer experience can quickly spill over and alter customer perceptions of every part of the Apple experience. In this way, they can embody every type of person that walks into an Apple store and thus connect more genuinely. Have you ever seen new Apple products with deep discounts during Black Friday or Cyber Monday?

Source: Forbes January 12, 2018 15:39 UTC