Looks like Whole Foods’ new lower prices are paying off, but not for Trader Joe’s. Trader Joe’s and Sprouts Farmers Market have been hit hardest by customer defections since Amazon cut prices at Whole Foods, a data analytics firm said on Tuesday. According to the Thasos data, 10 percent of Trader Joe’s regular customers visited Whole Foods between Aug. 28 and Sept. 3, more than any other competing chain, followed by Sprouts, with 8 percent. Target saw 3 percent of customers visit Whole Foods while Costco and Safeway both saw 2 percent. The price reductions did not attract customers outside Whole Foods’ traditional upper-income demographic.

Source: Huffington Post October 04, 2017 17:37 UTC