The tech bro era of social media is in flames. Instagram is losing cultural relevance as it is also struggling to compete with TikTok, in part because that latter app isn’t social media, but more akin to TV. In a sense, social media has been a global experiment: let’s unleash an entirely new mode of disseminating information, socializing, and consuming media and see what happens! Social media are dominated by what are called network effects: you go or stay where the people in your network are, which encourages a sort of stickiness. As we head into a new year, it may well be time to consider fanning the flames burning social media.

Source: thestar December 17, 2022 22:46 UTC