It sums up the ‘no chills’ response that has come to define social media attacks on Kenya’s biggest corporates. Because of this, adds Caroline, more firms are beefing up budgets for their digital departments to broaden their social media presence. Brands are increasingly turning to social media users with large followers to take advantage of Facebook and Twitter algorithms that favour popular content. “Influencer marketing is becoming popular because it is accessible to both big and small firms,” says Joseph Wafula, a publicist. Be only where you need to beDon’t spread yourself too thin by jumping onto every social media platform that is set up.

Source: Standard Digital April 19, 2017 05:03 UTC