Right now, Bigg Boss seems to be the reality show with most regional language versions on Indian television. Ltd which, incidentally, also has the rights to Bigg Boss in Tamil and Telugu. And if Abhishek Rege, the chief executive of Endemol Shine, the firm that owns the Bigg Boss format in India, has his way, you will soon see a Bigg Boss version in a couple of neighbouring countries. So what makes Bigg Boss among the most popular reality shows in India? Since Bigg Boss grabs eyeballs, it makes sense for advertisers as well.

Source: Mint April 18, 2018 19:52 UTC