But image-savvy businesses may have qualms about lending their adorable mascots to the Heart of Dixie if Roy Moore is the winner of next Tuesday's Senate election here. Though advertisers threatened to desert Sean Hannity after his defense of Moore backfired on Fox, the bowl-season brands I consulted were decidedly not interested in discussing a hypothetical Sen. Moore. Nor would Dos Equis, a sponsor of the Sugar Bowl (where Alabama will face Clemson), comment on "the most interesting man" in Alabama -- Moore is a "Build the Wall" enthusiast. For sponsors to boycott Alabama now "would do nothing but help Roy Moore," he says, creating "an us versus them, national versus Alabama dynamic -- now it becomes about pride rather than anything else. Local sports reporters haven't broached the legacy thing with this coach, although columnist Joseph Goodman says Saban could "influence the race with one sentence.

Source: CNN December 09, 2017 17:28 UTC