Meta has introduced new monetization features for content creators in Nigeria and Kenya that began in June 2024. This move is expected to spur a new wave of innovation and creativity among beauty influencers and brands. Beauty creators and influencers, like MAC Cosmetics and Fenty Beauty-endorsed Enioluwa Adeoluwa, have built a reputation by recommending used and trusted products to their cult following. Meta’s monetization features also drive higher engagement and reach for beauty content. It offers beauty creators unprecedented opportunities to earn from their content and encourages them to innovate and engage with their audiences more effectively.

Source: The North Africa Journal July 17, 2024 04:27 UTC