Apple’s connection with Club World Cup streaming and problems for FIFAApple ’s reported billion dollar deal with FIFA to secure worldwide streaming rights for the Club World Cup tournament next year may have been scrapped. The expanded men’s Club World Cup is set to take place in the US from June 15 to July 13, 2025 and then in 2029.Through a newly-launched tender, FIFA is aiming to find multiple broadcasters to secure commitments for specific regions. The deadline for submitting bids is August 20.In April, reports suggested Apple was close to securing a $1 billion global streaming deal for the Club World Cup, with an announcement anticipated soon. Major names like NBC, the broadcaster of the English Premier League, and Fox Sports, which holds the FIFA World Cup rights, reportedly opted out of bidding.Secondly, with a deal providing global streaming rights via Apple TV+ would have aligned with Apple’s strategy of offering exclusive content to drive subscriptions for Apple TV+. For instance, the Premier League has sold rights to 40 companies in 97 countries for the current cycle (2022-2025).

Source: The North Africa Journal July 17, 2024 03:47 UTC