What challenges do women have when seeking funding? One of my favorite anecdotes about pitching is when one VC - a young, single, affluent, white male - asked if people really need life insurance. He said he didn't believe in the business because nobody's ever tried to sell him life insurance. Despite the fact that life insurance is a massive industry (and some of America's largest companies are life insurers), he just didn't get it because it wasn't relevant to him (see, also, confirmation bias). Many VCs won't understand where you're coming from, but they'll understand market growth opportunity and potential sales.

Source: Huffington Post January 26, 2017 18:45 UTC