It’s not clear how many scientific prizes will be won by leaders of the current campaign against plastic. But when it comes to influencing public perception, this environmental campaign is now officially award-winning. The magazine Adweek recently featured a round-up of the advertising industry’s most celebrated works from the past year:In advertising’s golden age, “outdoor” was a category essentially synonymous with billboards....

Source: Wall Street Journal August 01, 2018 17:52 UTC