(Photos by Getty Images)AdvertisementFor those not familiar, method dressing is when stars wear looks on a press tour inspired by the movie they’re promoting. “Method dressing often becomes prologue to the film itself — it sets the tone and the context of the film and makes you curious about it,” says Ross Martin, president of marketing agency Known. They’re not just showing up, they’re actually embodying the character in the world of the film.”‘Wicked’ stars Cynthia Erivo and Ariana Grande. Bretaña says method dressing tends to work best with sci-fi or fantasy projects because of the inherent drama in their costuming. “I think ‘Wuthering Heights’ will be our litmus test to see if method dressing will spill over into historically inspired garments,” says Bretaña.

Source: Los Angeles Times December 24, 2025 06:33 UTC