Investing has become 'cool,' driven by a cultural shift where financial independence and early retirement goals have become mainstream aspirations. Rise of digital investment platforms: Digital investment platforms have been instrumental in this transformation. Digital investment platforms have been instrumental in this transformation. Retail investors now account for 52% of daily market transactions, attesting to their growing influence and active participation. 66%, are invested in real estate and gold, shows Jefferies report.Undoubtedly, though, there is a visible change in Indian investor behaviour which marks a significant departure from past trends, showcasing a more engaged, informed, and proactive retail investor base.

Source: Economic Times June 05, 2024 05:15 UTC