About a third of adults under 30 get their news from short, punchy videos on TikTok, according to a Pew Research Center survey released in November. Add in Instagram Reels, YouTube Shorts and other platforms, and the reach of social media grows. His posts, which include some paid content, have generated 3 million TikTok views in the last three months. Progressive groups that work with social media influencers have been increasing their own engagement substantially since 2020 but say the demands of influencers have grown. But political specialists who work in social media say the most important thing influencers bring to an issue is trust, making so-called micro-influencers valuable.

Source: Los Angeles Times June 04, 2024 17:59 UTC