According to Tourism West Coast the layered limestone pillars are the second-most visited natural attraction in New Zealand, after the Huka Falls at Taupo. Tourism West Coast is working on a campaign called Top of the South, promoting a Kaikoura-Nelson-Marlborough-Buller itinerary with new headline attraction like the Oparara arches near Karamea. "I've had a couple of Chinese inbound tour operators trying to get 20 rooms in February 2018," Tourism West Coast chief executive Jim Little said. * The rise and rise of NZ tourismThe Pancake Rocks are one of the twin towers of West Coast tourism, along with the Fox and Franz Josef glaciers. The West Coast has some of the country's biggest tourism drawcards, supported by some of its tiniest communities.

Source: Stuff June 17, 2016 16:52 UTC