Suvankar Sen, CEO, Senco Gold and Diamonds said wedding jewellery was always been in demand and the saving in ancillary costs in weddings this year is helping jewellery demand. “Spending budget on wedding jewellery is marginally higher by 5-10% but consumers are looking within their budgets since the disposable income hasn't grown in the economic crisis. “Wedding jewellery is seeing good demand and is expected to sustain in the near term," the report said. Saree and bridal wear purchases that account for a significant chunk of wedding expenses, has also seen a bump in recent weeks. “Wedding related purchases now account for the bulk of sales and are close to 75% of all sales post-covid," K.H.

Source: Mint November 15, 2020 09:11 UTC