These experts can tease out the stories about your company and your products that are most likely to resonate with potential customers. “Our approach starts with an often neglected creative first step of storytelling: unearthing great material,” says IMP’s Tony Cuthbertson. Sometimes, social media is a great channel for finding these ideas. “Stories don’t leap full-blown out of social channels or customer interactions,” Cuthbertson notes. You have to do this too,” notes Cuthbertson.

Source: Forbes June 07, 2018 18:22 UTC