In September 2017, the Miami Heat declared that the organization was transitioning to a mobile-only policy for event tickets. Early 2017: The Miami Heat Franchise Goes Through A Complete Overhaul Internally. The mobile ticketing plan is one element within a complete overhaul of the Heat organization, which began around the start of January 2017. Now, The Miami Heat Is Totally Focused On Data Collection. Today, the Miami Heat is hiring data scientists as opposed to retaining advertising agencies.

Source: Forbes June 07, 2018 18:20 UTC