The WORLDZ event in Los Angeles lived up to its billing as “the Harvard of culture” with a mind boggling array of speakers and sessions cutting across myriad disciplines. Social media is anti-social," was his persuasive mantra. The WORLDZ session dove deep on this topic. State Farm’s presence at Outside Lands was astutely leveraged to provide a car battery charge or flat tire repair. Photo booths are also increasingly attractive, allowing the brand to seep into the inevitable shared social media landscape.

Source: Forbes August 31, 2017 00:31 UTC