Well over $400 million of presidential campaign advertising—and likely significantly more—is expected to wash across American TV screens in the next two months as the race for the White House enters the home stretch and voters start casting their ballots this month. The ad spending, part of what is expected to be a record for a presidential race, is one of the few measurable metrics in a pandemic-tainted campaign filled with uncertainty and unlike any other in modern history.

Source: Wall Street Journal September 04, 2020 12:01 UTC