How does a company take a "dry" product or service and make it compelling enough to get a buyer interested? Their product or service is necessary, but developing a compelling story around it is difficult, if not impossible. Members offer advice for creating engaging stories for any topic, even if it's a bit "dry." Use Customer Testimonials, Case StudiesHuman interest stories are inherently more interesting than "dry" product topics, but there's no reason your marketing messaging can't be both. Use More HumorThe best marketing strategy for topics that fall into the "dry" category is to use humor to make the topic relevant.

Source: Forbes September 04, 2020 12:00 UTC