One company, referred to as company A, began selling products on Amazon in 2019. Based on this market data, Dai suggested that Vietnamese furniture businesses should avoid direct price competition with Chinese manufacturers. According to eMarketer data, worldwide e-commerce revenue is expected to reach US$8.9 trillion by 2030. Phung Quoc Man, chairman of the Handicraft and Wood Industry Association of Ho Chi Minh City (Hawa), noted that Vietnam’s wood industry has already demonstrated remarkable growth. Through e-commerce, Vietnamese manufacturers can now sell directly to consumers in distant markets such as the US and Europe.

Source: VietNamNet News March 05, 2026 07:07 UTC