Seven years on from the rebranding of its original incarnation Justin.tv, video game live-streaming platform Twitch boasts more than a million people tuned in at any moment and interest is rising. "In 2010, I realised the content I loved, that I was watching on Justin.tv, was all gaming content," says Shear. SuperData says the platform of net giant Google held a mere 22% market share in 2017 as "despite having half the GVC (gaming video content) audience of YouTube, Twitch’s audience is more engaged and willing to spend on their favourite broadcasters". "Twitch has been conceived for video game spectators, unlike other platforms," says Laurent Michaud, director of study for France's IDATE digital think tank. I don't think watching video games is all that different from watching grown men kicking a ball around a field or someone cook a pie."

Source: thestar November 26, 2018 06:00 UTC